Design guidelines are a document or digital resource that explains how a brand's visual identity should be used. They may include rules for logos, colours, typography, images, graphic elements and layout. The goal is to help several people create a correct and recognisable expression.
What do design guidelines involve in practice?
In practice, the guidelines should show both correct and incorrect examples. They should explain clear space around the logo, colour combinations, typographic levels and how the identity adapts to different surfaces. Good design guidelines support concrete decisions without making all communication rigid.
Design guidelines are relevant when the brand is used by several teams, suppliers or partners. See Visual identity, brand guidelines and Logo.
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