Branding
& identity

To personer med kapper sitter på gress mot en solnedgang med en lysstråle som skyter opp mot en glødende måne og gamle ruiner i bakgrunnen.

A strong brand is not just about how something looks. It creates clarity, direction and recognition. We develop identities that are thoughtful, flexible and built to last.

Why it matters

A clearer expression. Greater cohesion. A stronger foundation for growth.

A thoughtful brand gives your business a clearer external presence and a stronger internal foundation. It makes it easier to communicate clearly, build trust and create a consistent experience over time.

01

Clarity

A clear expression makes it easier to communicate who you are, what you stand for and how you are different.

01

Recognition

A cohesive identity makes your business easier to recognize and remember across channels and touchpoints.

01

Continued growth

A clear foundation makes it easier to develop your website, content, marketing and other initiatives over time.

What we can help with

[01]

Brand strategy

The foundation for how the brand should be perceived, positioned and communicated.

[02]

Visual identity

Development of a cohesive expression across logo, typography, colour and other identity elements.

[03]

Logo and symbol

Design or development of logos and symbols with a focus on clarity, character and flexibility.

[04]

Typography and colour palette

Selection and systemization of visual tools that create recognition and consistency.

[05]

Brand guidelines

Clear guidance for using the brand consistently across channels, formats and touchpoints.

[06]

Templates and brand assets

Practical deliverables such as presentation templates, social media templates and other assets that make the brand easier to use day to day.

[07]

Brand portal

Digital solutions that bring the identity, guidelines and brand files together in one place.

[08]

Rebranding and evolution

Developing existing brands with respect for what is established and a clear view of what should evolve.

Selected projects

Lexis

2024
Merkevare & identitet
UI & UX
Webflow

Sandefjord Kampsport

2023
Merkevare & identitet
UI & UX
Webflow
We have worked with Øyvind and Robin for many years and recommend them wholeheartedly.

Two highly skilled digital designers with an eye for detail, UX and precision. They stay current, work efficiently and professionally, and bring the energy needed to deliver design that both clients and users appreciate.

Portrett av en smilende mann med kort brunt hår iført lys grå genser og stripete skjorte foran en nøytral grå bakgrunn.
Anders Årstein Hansen
Group CEO, BK Gruppen AS

Need a clearer brand?

Whether you are building something new or developing what you already have, we would be happy to discuss what you need.

A good fit if you:

Need a brand that truly works as one

This is typically relevant for businesses that:

  • Are building something new from the ground up
  • Have outgrown their current expression
  • Want a more cohesive and recognizable identity
  • Need a stronger foundation for their website, content and future growth
To pixelkunstfigurer holder henholdsvis et lyssverd og et sverd mens de ser mot en stor sirkel av rosa og oransje skyer ved solnedgang.

Past and present collaborations:

FAQ

Frequently asked questions

03

What does branding work with Lumeno involve?

Our branding work can cover everything from strategic direction and visual identity to logos, typography, colour palettes, guidelines and practical brand assets. The scope is tailored to each project.

03

Is this right for us if we already have a visual identity?

Yes. We work both with businesses building a brand from the ground up and with those looking to evolve, clarify or modernize what they already have.

03

Do you design logos only?

We can design a logo as part of a wider branding project, but we believe the strongest results come when the logo is developed as part of a clear whole. This makes the identity more thoughtful, flexible and easier to use over time.

03

What will we receive?

It depends on the project, but typical deliverables include strategy, logo, visual identity, typography, colour, design principles, guidelines, templates and other assets that make the identity easier to put into practice.

03

How long does a branding project take?

Timelines vary with scope, complexity and decision-making. Some projects are relatively concise; others require more insight, exploration and alignment. We always establish a clear plan before we begin.

03

Can you apply the brand to our website and digital channels?

Yes. This is often where much of the value is realized. We can carry the brand into websites, UI/UX, presentations, templates and other digital touchpoints, creating consistency in practice.

03

What do you need from us to get started?

First and foremost, we need insight into your business, audience, ambitions and what you want to achieve. From there, we shape a process that fits the project and establish clear decisions along the way.

03

How much does branding work cost?

Pricing depends on the scope and deliverables. Some businesses need a clearer foundation and a focused identity; others need a broader rebrand across several channels and deliverables. We always provide a clear estimate or proposal before starting.

We also offer the following services