Glossary

Here, we bring together and explain key terms in branding, UI/UX, and Webflow. Explore what they mean, why they matter, and how they connect when creating effective digital experiences.

Navigation

Webflow

Webflow as a platform

01

Webflow

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Webflow hosting

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Site plan

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Webflow Workspace

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SSL certificate

CMS and content structure

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CMS

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CMS Collection

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CMS item

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Collection Template

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Reference field

Components and design system

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Components

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Component properties

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Variables

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Classes

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Style guide

Development and integrations

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Webflow development

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Custom code

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Integrations

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API

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Webhooks

Migration and further development

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Webflow migration

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CMS migration

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Content migration

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301 redirects

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Redirect mapping

UI & UX

UX and user experience

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UX design

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User experience

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User journey

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User flow

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Information architecture

UI and visual interface

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UI design

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User interface

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Visual hierarchy

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Layout

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Grid

Structure, wireframes and prototyping

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Wireframe

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Prototype

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Low-fidelity

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High-fidelity

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Interaction design

Design systems and components

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Design system

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Components

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Component properties

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Variables

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Design tokens

Conversion and accessibility

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CTA

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Conversion optimization

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Universal design

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WCAG

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Accessible design

Branding

Brand strategy and positioning

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Brand

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Brand strategy

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Brand platform

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Positioning

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Target audience

Visual identity

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Visual identity

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Logo

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Colour palette

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Typography

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Graphic elements