Microcopy is the short text that helps users navigate an interface. It can include button labels, field labels, helper text, error messages, confirmations, empty states and instructions. Although these texts are small, they influence understanding, confidence and what users do next.
What does microcopy involve in practice?
In practice, microcopy should be specific, relevant and written in the right tone. A good error message explains what went wrong and what the user can do. A button should describe the action rather than simply say submit or click here. The text should also be understandable without requiring users to know the system.
Microcopy is relevant in all interactive solutions, especially forms, logins and conversion points. See Tone of voice, CTA and form optimisation.
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