Lumeno designed Mestergull's LYKKERINGENE configurator, an intuitive solution that lets customers tailor their perfect ring through choices such as colour, finish and pattern.
In an innovative move towards personalization, Mestergull introduced the LYKKERINGENE configurator. The solution lets customers design their own distinctive rings by choosing and editing the profile, width, colour, finish, pattern, diamonds and engraving—bringing the idea of the perfect rings closer to reality.
A unique solution designed by Lumeno
Commissioned by Easyweb, Lumeno created a tailored solution focused on detail and an excellent user experience, particularly on mobile. The goal was a functional, intuitive configurator that also reflected Mestergull's strong brand identity.
Greger Hansen, CEO of Mestergull, shared his thoughts on the result:
Everything we do should feel firmly rooted in our brand platform and DNA. This has been well preserved in the applications developed with EasyWeb and its team. When we began work on a major configurator, we brought in Øyvind at Lumeno to carry our DNA into new technology. The result is exceptionally well executed: aesthetically strong, easy to navigate and built around a user-friendly interface. Mestergull is extremely pleased and now has by far the industry's largest and most comprehensive solution. A big thank you to Øyvind and team Lumeno!
A big thank you to Easyweb—part of CoreTrek—Greger Hansen and Mestergull for the trust.
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