Two specialist teams united in one identity
A modern, personal brand that brings Fulford TYR together in one clear expression.
Two specialist teams needed to become one
Following the merger of two law firms, the challenge was to create an identity that united the business in one clear and credible expression. The new profile needed to convey legal expertise and professionalism while feeling more personal, accessible and modern than is typical in the industry.
An identity built on trust and clarity
We developed a new identity, logo and website focused on reassurance, usability and a cohesive expression. The visual language was kept clean and understated, but with enough character to make the brand distinctive. The website was designed to make it easy to navigate, understand the services and meet the people behind the firm.
A stronger expression for a new phase
The result was a unified brand and digital presence that gives Fulford TYR a clearer, more modern and trustworthy expression. The solution provides a solid foundation for communicating who the firm is today and moving forward with confidence.
