A new website for NFM Group
We developed NFMGroup.no further with a new structure, new components and relevant content from NFM.no. The result is a more cohesive and flexible website for corporate communication, product content and continued development.
NFM Group had two digital platforms with different roles. NFM.no was primarily product-focused, while NFMGroup.no focused on corporate communication. The goal was to bring these needs together in a new, more cohesive version of NFMGroup.no.
The website needed to make the group, its product lines, expertise and people easier to understand. NFM also wanted a more premium, minimal and precise expression—a digital presence reflecting its ambition to be best in class. The design needed to build on NFM Group's strong position in armed forces while remaining flexible enough for important segments such as law enforcement and first responders.
We developed NFMGroup.no into a more complete website that brings corporate communication, product content and expertise together in one clear structure.
Insight and strategy
The work began by mapping content, audiences and structural needs. We combined the product-focused role of NFM.no with the corporate communication on NFMGroup.no and developed an information architecture that made the overall offering easier to understand and navigate.
Design
The visual direction built on the existing expression but introduced clearer layout principles, more controlled typography, greater visual calm and a more refined design language. The goal was a modern, solid and international site without unnecessary noise.
Development
The site was built in Webflow with flexible components, CMS structure and a technical setup that makes content easier for NFM to edit, publish and develop over time. Relevant content from NFM.no was migrated, adapted and organized within the new NFMGroup.no structure.
Teamet kombinerer strategisk forståelse med kreativitet i toppklasse, noe som har vært svært verdifullt for oss i viktige merkevareprosesser.
We have been extremely pleased with our collaboration with Lumeno. The team has supported both the reshaping of NFM Group's profile and the rebranding of a major company in France, consistently delivering professional, high-quality work.
What particularly distinguishes Lumeno is how responsive, efficient and collaborative they are. We genuinely feel prioritized as a client, and the dialogue has been smooth and solution-oriented throughout.
The creative work is also of an exceptionally high standard. The team combines strategic understanding with first-class creativity, which has been extremely valuable in important branding processes.
We highly recommend Lumeno and look forward to continuing the collaboration.
The result was a new NFMGroup.no that brings the group, products and expertise together in one place. The website gives users a clearer path through the content while providing NFM with a more scalable system for publishing and continued development.
The project also created value beyond the website itself. The visual direction was later extended into an updated digital brand guide, PowerPoint templates and other materials. The site became not only a digital deliverable, but the starting point for a more cohesive, premium and controlled brand direction across touchpoints.
