Colour use is how colours are selected and combined to create hierarchy, mood, recognition and clear actions. Colours can support the brand, but also tell users about status, priority and relationships.
What does colour use involve in practice?
In practice, colours should have defined roles for backgrounds, text, links, buttons and states such as errors and success. Contrast must be checked, and information should not be communicated through colour alone. A considered colour system makes pages clearer and more accessible.
Colour use is relevant to branding, UI design and universal design. See Colour palette, Visual hierarchy and the W3C requirements for colour contrast.
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