A colour palette is a defined selection of colours used to give a brand a recognisable visual expression. The palette may consist of primary colours, supporting colours, neutral tones and functional colours. The colours should have a strategic role and not simply be chosen because they look good together.
What does a colour palette involve in practice?
In practice, the guidelines describe how colours are combined in backgrounds, text, buttons, illustrations and images. Contrast, accessibility and use across different screens must be checked. A good palette makes it easy to create variation without every page developing a new expression.
A colour palette is relevant when building a visual identity or when a website lacks a consistent colour system. See Visual identity, Colour use and Design guidelines.
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