Content migration is the work of moving text, images, documents and other content from one solution to another. It also includes deciding what should be kept, rewritten, merged or removed. Good content migration is therefore as much about quality as it is about importing data.
What does content migration involve in practice?
In practice, an overview is created of the existing content with its URL, content type, status, owner and destination in the new solution. The content is adapted to the new CMS structure, and links, images, headings and metadata are checked. Automation can save time, but spot checks and manual quality assurance are still necessary.
Content migration is relevant during a redesign, rebrand or platform change. It is a good opportunity to clean up content that no longer supports users or the organisation's goals. See CMS migration, Redirect mapping and Technical SEO.
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