Redirect mapping is an overview that connects old URLs to the new URLs that will replace them. It is used to plan 301 redirects during a migration or changes to a website's structure. A good mapping shows what happens to every important URL, including when content is merged or removed.
What does redirect mapping involve in practice?
In practice, URLs are collected from the existing sitemap, analytics tools, Search Console and other sources. Each address is assessed against the new content, and the intended destination is documented before development and launch. Afterwards, status codes, links, traffic and possible 404 errors are checked.
Redirect mapping is relevant whenever URLs change. The work should start early because the result affects CMS structure, navigation and SEO. See 301 redirects, Webflow migration and Google's guidance on migrations with URL changes.
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