UI design, or User Interface design, is about how the visual and interactive interface is designed. It includes typography, colour use, layout, buttons, icons, components and states. UI design should make the functionality understandable while giving the brand a clear expression.
What does UI design involve in practice?
In practice, structure and user needs are translated into concrete screens and components. Each element should have a clear role, and different states such as hover, focus, error and success must be planned. UI design should be tested in its actual context, because a single element may work differently within a complete user flow.
UI design is relevant when a digital service should feel clear, trustworthy and easy to use. See User interface, Visual hierarchy and Design system.
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