Webflow Localization is functionality for publishing and adapting a website to several languages or markets. It is not only about translating text. Good localisation also considers images, date formats, currency, search terms, navigation and content that is relevant to each market.
What does Webflow Localization involve in practice?
In practice, local variants of pages and CMS content are organised so editors can update languages without losing an overview. Before setup, the content model, translation process and responsibility for quality assurance should be clear. Metadata, internal links and any hreflang implementation must also work together.
Webflow Localization is relevant when an organisation has several target audiences, markets or language versions. Plan localisation before the CMS structure is complete rather than adding it afterwards. See Webflow's documentation on Localization, CMS structure and Responsive design.
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