Information architecture is how content and functions are organised, named and connected. It should make it easy for users to understand where information is located and how to find it again. Good information architecture is an important foundation for navigation, SEO and CMS structure.
What does information architecture involve in practice?
In practice, it means grouping content, defining levels, creating navigation and using words the target audience understands. The work should start with the importance of the content and the users' tasks, not only the organisation's internal structure. The structure can be tested through card sorting, tree testing and prototypes.
Information architecture is relevant for a new website, a redesign and large amounts of content. See CMS structure, User flow and Nielsen Norman Group's explanation of information architecture.
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