Integrations connect Webflow to other systems so data or events can move between the website and the services an organisation uses. These may include a CRM, newsletter, analytics, search, payments, login or an internal system. An integration should solve a specific workflow, not simply connect as many tools as possible.
What do integrations involve in practice?
In practice, a connection can use built-in functions, third-party tools, APIs, webhooks or custom code. Before building the integration, it should be clarified what data is sent, who is responsible, how errors are handled and how privacy is protected.
Integrations are relevant when a website needs to form part of a larger digital workflow. Good documentation makes the solution easier to manage and systems easier to replace later. See API, Webhooks, Third-party services and Webflow's developer documentation.
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